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Initio Side effect

Initio Side effect

Regular price $2.70 USD

Regular price Sale price $2.70 USD

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Initio Side effect

Why I Started Selling Clothes and Cologne (The Real Story)

Honestly, this whole thing started way before I ever thought about selling anything. I’ve always been into fashion and scents—like, even back in school, I was the one who actually cared about what I wore. Not for attention or anything, but because it just felt good to look good. When your outfit is right and you smell fresh, you move different. You feeldifferent. It gives you a type of confidence that’s hard to explain.

I remember being younger and not having a ton of money, but I still found ways to piece things together. Thrift stores, local shops, hand-me-downs—I’d mix it all and make it work. People would always ask me where I got my clothes or what cologne I was wearing. That’s when I started to realize: maybe I had an eye (and a nose) for this kind of stuff.

Fast forward a few years, I got tired of seeing people overpay for name brands that didn’t really stand for anything. And when it came to colognes? It was either super expensive or smelled like everybody else. I figured, “Why not create something that’s stylish, affordable, and actually has meaning behind it?”

So I started small—just picking out pieces I liked and testing different scents. I wanted to offer clothes that people could rock with confidence and colognes that would actually leave an impression. Nothing overhyped or played out—just real, quality stuff that makes you feel like you.

This isn’t just a hustle for me. It’s something I really care about. I pay attention to detail, from the fabric to the fit, from the top notes to the base notes in a cologne. I know what it feels like to step outside and feel invisible. I also know what it feels like to walk into a room and have people ask, “Yo, what’s that you’re wearing?”

That’s the feeling I want to share with other people.

At the end of the day, I’m just building something I wish existed when I was younger. Something fresh, affordable, and authentic. Whether it’s a clean hoodie, a standout scent, or a full fit that just hits right—I want people to feel like their best self when they wear my stuff.

I’m still learning and growing, but I’m proud of how far I’ve come. This is just the beginning, and I appreciate every single person who’s supported the vision so far. It means a lot. And trust me—this is only going up from here.

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